Transports Metropolitans de Barcelona

Transports Metropolitans de Barcelona

Transports Metropolitans de Barcelona uses digital signage in moving vehicles to enrich the journey for real-time travel information, news and advertising.

Challenge

As the main public transport operator in Barcelona TMB’s goal is to provide the thousands of passengers that make use of public transport with up-to-date information. The true challenge lies in the notion of real-time content updating, on a widespread network branching out over several stationary and non-stationary locations.

Solution

A centrally managed system that is capable of sending real-time information to the right type of display and location via LAN, WIFI or 3.5G. This was done through MouTV, the information system that supplies the right content at the right time through an extensively controlled network. 

Solution

A centrally managed system that is capable of sending real-time information to the right type of display and location via LAN, WIFI or 3.5G. This was done through MouTV, the information system that supplies the right content at the right time through an extensively controlled network. 

Why AOPEN

Thanks to the semi-industrial design, AOPEN players are extremely reliable, able to operate around the clock under a wide variety of conditions. The compact design and ultra-small form factor of AOPEN players made them easy to install in unconventional settings.

Outcome

The digitalisation of their services proves to be a smart move for TMB. With displays running all over their extensive platform, customer satisfaction is improved, and they are able to add advertising revenue in collaboration with JCDecaux, an international specialist in advertising. All content can be monitored from a single location. 

Outcome

The digitalisation of their services proves to be a smart move for TMB. With displays running all over their extensive platform, customer satisfaction is improved, and they are able to add advertising revenue in collaboration with JCDecaux, an international specialist in advertising. All content can be monitored from a single location. 

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