Tawar Mall

Tawar Mall

High-power outdoor digital signage with AOPEN & Dooha Media

Challenge

Tawar Mall, one of the largest malls in Qatar, wanted to digitise their outdoor advertising. They needed a media player that could power three different LED screens – portrait, curved and corner screens, all approximately 800 metres high.

Solution

In order to ensure tear-free and true-to-life visuals, Tawar Mall required hardware that could drive all of these high-power screens. Working with Dooha Media, the AOPEN DE7400 media player was chosen due to its ability to power 3x UHD (4K) screens.

Solution

In order to ensure tear-free and true-to-life visuals, Tawar Mall required hardware that could drive all of these high-power screens. Working with Dooha Media, the AOPEN DE7400 media player was chosen due to its ability to power 3x UHD (4K) screens.

Outcome

Out-of-home digital signage is proven to be more impactful than regular signage. With an average of 125 cars driving per minute at the intersection of Tawar Mall, these digital signage has become the centrepiece of the street.

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