Taste Twelve

Taste Twelve

Restaurant guide books highlight concept with compelling digital product promotion

Added-value marketing

Taste Twelve books allow food lovers to explore unique and carefully selected restaurants throughout various German cities. Each book holds a gift certificate from one of the featured restaurants. To promote this concept, Taste Twelve wanted eye-catching in-store promotion.

Solution

Supported by the AOPEN Digital Engine, the In-Store Showcase provides a stable platform for this form of product presentation. The transparent display allows the graphics to be displayed in front of the actual product. 

Solution

Supported by the AOPEN Digital Engine, the In-Store Showcase provides a stable platform for this form of product presentation. The transparent display allows the graphics to be displayed in front of the actual product. 

Outcome

Over Christmas, the In-Store Showcase made a real impact. The display was installed near the entrance and caused massive increase in brand awareness. During the three months of displaying the books, the feedback from shoppers and employees were very positive.

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