Mall of America

Mall of America

Digital Directories

seconds search time

Interactive digital way-finding for USA’s largest retail and entertainment destination. 

Challenge

Solving for the sheer size of the world’s largest mall required a leap from static to digital way-finding. Static directories had not been addressing key objectives for some time and were becoming outdated quickly; quarterly updates to directory maps had become costly and inefficient.

Solution

The Express Image customized digital directory interface, built on the AOPEN Chromebox Commercial, enables guests to search by name, category, and brand. With animated maps that show the route, as well as the time-to-destination, guests have the added option of sending text directions to their smartphones.

Solution

The Express Image customized digital directory interface, built on the AOPEN Chromebox Commercial, enables guests to search by name, category, and brand. With animated maps that show the route, as well as the time-to-destination, guests have the added option of sending text directions to their smartphones.

Outcome

Since its deployment, the average search time for guests has dropped from over 3 minutes, using the physical directories, to less than 40 seconds, using the digital directories. With more dynamic information at their fingertips, guests can easily and enjoyably find their retail, attraction, or dining destination.

Unique Interactions

Why AOPEN

Chromebox Commercial was selected for this project, based on its size, strength and security. Its features include built-in hardware encryption, verified firmware boot and a three-year warranty. At 25mm in height, the ultra-thin device fits securely behind kiosk-sized displays. 

Why AOPEN

Chromebox Commercial was selected for this project, based on its size, strength and security. Its features include built-in hardware encryption, verified firmware boot and a three-year warranty. At 25mm in height, the ultra-thin device fits securely behind kiosk-sized displays. 

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